Social & Studio website
Luca Bombassei Studio is an architecture practice.
On social it behaves like a fashion label, running a merchandising campaign on surfaces that sell nothing.
An inflight magazine and three street blocks.
If the studio were a commercial empire, its logo would land on everything around it: objects, billboards, cinemas, animals.
The feed is the catalogue of that empire.
The feed, post by post.
The mark goes where a fashion house would put it, at the same size and with the same confidence.
An inflight magazine for an airline that never commissioned it.
Three street blocks stencilled L B S.
A sticker on an apple in a supermarket crate.
Each post is one object and one placement, and the empire grows by accumulation: an airline, a supermarket, a bicycle shop, a stretch of pavement.
lucabombassei.com, from the homepage down.
The website is kept simple, with the projects and their images first.
Credits
Client: Luca Bombassei Studio
Scope: Art direction, social content, website
With: Giovanni Lusiani